Sofia Castaño is Founder of Socio AI, bringing 10 years of tech and marketing experience to help home service businesses grow through AI-powered marketing software and services. Born and educated in Colombia, she holds a Bachelor's in Computer Science from the University of Antioquia and built her career in San Francisco at Salesforce and Uber, where she worked across product, engineering, and go-to-market at scale.
At Socio AI, Sofia applies enterprise-grade marketing thinking to small business owners who have been overlooked by traditional agencies, with a particular focus on bilingual English/Spanish markets across the U.S. and Latin America.
Articles by Sofia Castaño
-
How to Get More Google Reviews for your HVAC Business
Learn how to get more Google reviews for your HVAC business with a repeatable system that improves search rankings, builds trust, and increases leads.
-
Why Google Business Profile Reviews Get You More HVAC Customers
Learn how Google Business Profile reviews boost HVAC visibility, trust, and calls. Read how to turn reviews into more booked jobs.
-
How to Choose an HVAC Marketing Agency: 2026 Checklist
Looking to hire an HVAC marketing agency? Find the right agency by using this checklist to vet agency services and contracts.
-
What an HVAC Marketing Agency Does to Get You More Leads
Learn about the services an HVAC marketing agency can use to get you more local leads, from SEO to reviews and PPC.
-
Best HVAC Marketing Agency for Your Business - 2026
An honest, size-based guide to the best HVAC marketing agencies in 2026. We scored each agency on price and services so you can pick the right fit for your business.
-
Do Your Own Marketing or Hire an HVAC Marketing Agency?
Not sure if you should hire an HVAC marketing agency? See which option saves time, boosts visibility, and wins more local calls.
-
How to get HVAC Leads with Digital Marketing
See how HVAC companies can use digital marketing (ads, SEO, listings and reviews, social media, and a high-converting website) to get more qualified leads.
-
HVAC Website: Do It Yourself or Hire an Agency?
Find out whether a DIY HVAC website or agency build delivers better Google search traffic, trust, and more leads. Determine the best approach to get more leads.
-
HVAC Marketing Agency Pricing: 2026 Breakdown & Comparison
Explore what HVAC marketing agencies offer, compare monthly and annual costs between multiple agencies, and choose the best fit for your small to mid-sized business.
-
HVAC Marketing Agency vs General Marketing Agency
Choosing between an HVAC and a general marketing agency? Find out which delivers faster results, better leads, and more calls.
-
HVAC SEO: Do It Yourself or Hire an Agency?
Compare DIY HVAC SEO vs hiring an agency to find the smartest path for more Google visibility, local leads, and revenue.